Sustainable Seafood

Serve Good®

SUSTAINABLE SEAFOOD

As the global demand for seafood continues to grow, we believe we can play an important role in supporting the long-term health of fisheries and aquaculture through the distribution of responsibly sourced seafood. We're continually working to make seafood choices easier and more transparent for you through our Serve Good® and Progress Check® programs, as well as through our Harbor Banks® brand promise.

SERVE GOOD®

Our Serve Good portfolio showcases Exclusive Brand seafood products that carry the highest levels of seafood sustainability certifications, demonstrating supply chain commitment to responsible sourcing and traceability. Wild-caught products are certified by the Marine Stewardship Council (MSC), a nonprofit that works to safeguard wild-caught seafood species around the world. Farm-raised Serve Good products carry a four-star rating from Best Aquaculture Practices (BAP), or the highest rating available for the species.

Sustainable seafood photo

PROGRESS CHECK®

Achieving the highest levels of sustainability certification requires years of investment from fisheries, farms and processors. Our Progress Check program recognizes seafood products that are on their way to meeting our full sustainability standards, and stewards the process toward certification and addition to our Serve Good portfolio.

Suppliers of wild-caught Progress Check products must be participants in an active Fishery Improvement Project that gathers supply chain stakeholders together to ensure the fishery’s viability. Farm-raised Progress Check products carry a one-, two- or three-star BAP rating. Suppliers of farm-raised products may also be participants in an Aquaculture Improvement Project.

WILD-CAUGHT

Fisheries that supply our wild-caught Progress Check seafood products must be on a path to accreditation through a third party such as the Marine Stewardship Council (MSC). MSC addresses the problem of unsustainable fishing around the world, and works specifically to safeguard wild-caught seafood species. Many fisheries undergo assessment and develop a Fishery Improvement Project (FIP) that gathers all stakeholders together to ensure the viability of the fishery.

FARM-RAISED

Farm-raised Progress Check fish and seafood products must be on the path to certification by an accredited third-party certifier, such as Best Aquaculture Practices (BAP) certification through the Global Seafood Alliance (GSA). BAP certification provides assurance that no banned antibiotics or other chemicals are used, prevents the pollution of water within the aquaculture environment, ensures best practices for animal care, and requires worker safety and community rights. They may also be part of an aquaculture improvement plan such as iBAP, a precursor to BAP certification, or have received a BAP rating of at least one star. (One star recognizes products produced by a BAP-certified processing plant.)

HARBOR BANKS®

Harbor Banks logoOur Harbor Banks brand brings high-quality, wild-caught and farm-raised seafood to your door. We source from all over the world with a commitment to traceability, quality and responsible fishing and aquaculture practices.

Learn More about our Harbor Banks Exclusive Brand